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• Serverless does not make a company: Offering a ‘serverless’ managed service for your project can be a significant boon to kick start customer adoption.
• My service, your infrastructure: The type of workloads, users, and use cases should dictate the deployment strategy, and doesn’t need to be limited to managed service or self-hosted. 
• Security as a deployment model: Workloads running on data centers or in the private cloud
• Pricing should be a feature, not a bug: Think about your pricing strategy as a way to further reinforce the value you are delivering.